Pure IT Usability Research

Recent Work

Citibank India | User-Centered Design
With Citibank, our focus was to make the portal Web 2.0 compatible and restructure the pages with a new branding guideline. All this formed the key factors while evaluating the current interface design and developing a prototype in sync with user expectations.

Recent Work

Virgin Mobile India | Usability Research
Virgin Mobile’s Vbytes Brew portal was a brew based application through which users could browse & download different kind of content like ringtones, wallpapers etc. The basic objective was to study and improvise user behavior and expectations in terms of ease of use, content offerings, content quality and more.

Recent Work

3dsyndication.com | User-Centered Design
The objective with 3DSyndication was to monetize the archive which was initially built for editorial use. Having understood the business objectives, we went ahead with contextual understanding of the target users and a detailed user-task matrix was created to identify the key tasks vis-à-vis type of users. After conducting usability evaluation of the prototypes, final design was delivered.

Recent Work

Microsoft India | User Research
The basic motive in this case was to examine the usage of Internet Explorer in contention with other browsers like Firefox, Safari, Opera etc. We developed a strong analysis structure to understand the outlook of users who use various browsers to find information on the internet. After a detailed research we delivered a solution with detailed statistical information to increase the usage of the browser.


Our Services

  Usability Research  
  User Research  
  User-Centered Design  
  Mobile Usability  
  Remote Usability Testing  

Welcome to Pure IT


Pure IT Usability Research helps you make digital interfaces effective by drawing on user research and information architecture principles.

If enhancing productivity, reducing shopping cart dropouts, increasing conversions or simply putting a smile on your customer’s face is important to you, we can help you achieve these goals.


Our expertise lies in:

Case Studies




Games2Win.com is one of the early providers of online games in India with the largest library of games.


3DSyndication.com is a single transaction platform to procure reproduction rights to the textual content, photographs, cartoons and illustrations.

















Contact Us


Pure Information Technology Pvt. Ltd.
1187/11, Vasantrao Deshmukh Road,
Off Ghole Road, Behind ICICI ‘e’ Lobby,
Shivaji Nagar
Pune – 411 005.
Maharashtra, India
India +91 (20) 25536816/17/18
USA +1 720 891 9144
UK +44 1943 608 219
Singapore +65 8150 1390
email: info@pureitgroup.com