Pure IT Usability Research
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Pure Information Technology Pvt. Ltd.
India +91 (20) 25536816/17/18
USA +1 720 891 9144
UK +44 1943 608 219
Singapore +65 8150 1390
email info@pureitgroup.com

About Us


Pure IT is a team of qualified usability professionals geared up to help you in offering your customers a better experience whenever they use any of the digital interfaces designed by you. Leveraging our expertise in understanding of human machine interaction, we provide actionable solutions to our clients’ business needs in digital space.


From the modest beginning in the year 2000, Pure IT today boasts of being a company of repute in usability consulting. We are proud to be a partner in success for a number of organisations’ user research projects. In sync with the core value of commitment towards client’s business propulsion by applying User-Centered Design methodology, we look ahead to strengthening our design philosophy which would keep on bringing smiles to the users and needless to mention, earning business miles for you.


Delivering efficiently with shortest turn around time as our experienced team ensures ramped up effective delivery with streamlined infrastructure and processes render faster to market time. Through our work with clients like Citibank, Vodafone, ICICI Bank, L&T Infotech, Cognizant Technologies and some more companies, we have gathered an incredible amount of knowledge and proficiency in usability by conducting usability studies.


Onsite support at offshore rates:
With contact offices in US, UK & Singapore, we assure local support. That’s what we call “service a phone call away”. Our offshore analysis centre in Pune, delivers quality solutions and services at a competitive price.