Pure IT Usability Research
User-centric approach for insights & action
    Home > Our Approach

Contact Us

Pure Information Technology Pvt. Ltd.
India +91 (20) 25536816/17/18
USA +1 720 891 9144
UK +44 1943 608 219
Singapore +65 8150 1390
email info@pureitgroup.com

Our Approach


360 degree usability sums up our approach. From understanding users to testing interfaces to creating usable design, we complete the circle. Guaranteeing end to end solutions all executed using International standards and accepted best practices.


We do not approach interaction design from a purely functional standpoint as in traditional UI design. Instead we take into account the abilities, needs, expectations, and desires of users and couple those with the goals, brand identity and technical constraints of the product. It is holistic design of the entire user-product system that is key to success of any user interface design.


With our experience with innumerable successful designs and our breadth of knowledge of constraints of the user and product, we develop a set of consistent, rigorous models of information flow and a set of interaction designs that allow people to understand and maximally use all of your product's key features.


We focus on business goals not just website goals. Our approach is to work with our clients to apply usability in the quest of their organizations goals. Our mutual approach combines together skills from the worlds of design, engineering, technical communication, and the social sciences.