Pure IT Usability Research
Ensuring success at every step
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Usability Research
User Research
User-Centered Design
Mobile Usability
Remote Usability Testing

Contact Us

Pure Information Technology Pvt. Ltd.
India +91 (20) 25536816/17/18
USA +1 720 891 9144
UK +44 1943 608 219
Singapore +65 8150 1390
email info@pureitgroup.com

User Research


We provide 'out of the box' market insights to corporations. Partnering your endeavor to stand out where competition swiftly duplicates unique ideas.

When you work with us, you get context rich analysis that is actionable and detailed attention to your projects. Perception of your users, how they use products and services and the business opportunities they present is key to a product's success. Pure IT uses methods such as field studies and site visits, user surveys, contextual interviews, task and workflow analysis, ethnographic techniques, and others.


We use our extensive marketing experience and User-Centered Design methods to understand your users in the context of your specific project and business needs.


We cover the following areas:


• Quantitative Research
• Qualitative Research
• Central Location Tests
• Slice Of Life
• Analytics
• Internet Research


• Demand Estimation
• Segmentation
• Usage & Attitude
• Category & Brand Mapping
• Product & Concept Testing
• Advertising Testing
• Pricing Research
• Customer Satisfaction
• User personas
• Cognitive (memory load)